Harmonizing Heights: BACARDÍ Elevates Governors Ball Music Festival Pre-Show with Seamless Streaming Production Solutions

In a stellar collaboration, BACARDÍ took center stage at this year’s Governors Ball Music Festival pre-show, spotlighting the electrifying DJ duos, the Martinez Brothers, and Major League DJz. This dynamic event not only set the pulses racing in the international club scene but also presented a unique streaming challenge that required precision and innovation.


The primary goal was to produce and deliver live streaming content in both 16:9 and 9:16 resolutions simultaneously, ensuring an optimal viewing experience across various platforms.

Our Solution

  1. Pre-Production Collaboration: Showstream engaged in close collaboration to ensure that our production solution seamlessly interfaced with the camera production team. This meticulous planning laid the foundation for a technically flawless execution.
  2. On-Site Crew and Equipment: Deploying a skilled team of vMix content producers, Showstream utilized separate workstations to drive both 16:9 and 9:16 versions of the show. This innovative approach allowed for the synchronous application of branded graphics formatted specifically for each resolution, ensuring a tailored and immersive experience for viewers on different platforms.


The results spoke volumes as social media platforms ignited with excitement. Thousands of viewers flocked to BACARDÍ, Governors Ball, and The Martinez Brothers’ social media channels on Instagram, YouTube, TikTok, and Facebook. The carefully curated content resonated seamlessly with the diverse audience, captivating enthusiasts across different platforms. Showstream’s strategic approach not only met the streaming challenge head-on but elevated the overall impact of the pre-show, leaving an indelible mark on the digital landscape.

BACARDÍ’s commitment to delivering an unparalleled experience was realized through this innovative streaming solution, reinforcing its position as a trendsetter in merging music, technology, and social engagement. The Governors Ball Music Festival pre-show became a shining example of how strategic streaming can enhance the reach and resonance of live events, leaving an enduring impression on the audience.