THE DAWNING OF LIVE MEDIA
2005, The Birth of YouTube - YouTube has changed the way we think about videos. It started the shift of power to distribute video content away from major networks and into public hands. It eliminated the necessity for things like codecs, file names, and downloads. Today, more than 400 hours of content is uploaded to YouTube each minute, and one billion hours of content is viewed on YouTube every day.
2009, YouTube Goes Live - YouTube initially experimented with live video by streaming a massive U2 concert. It was a success, and YouTube began investing heavily into their Live components. Eight years later, Live had come to YouTube to bring live streaming to the YouTube app in 2017- but when they did, It changed everything all over again.
2017, Live Goes Mobile - Once YouTube brought Live capabilities to its mobile app, other platforms and engineers began their own Live projects, and the field was irrevocably changed. Suddenly, Live video could be anywhere; at a concert, on the street, or on a runway. It wasn’t tied down by things like an internet connection or a URL. It crept into our news and social feeds, onto our web pages, and into our lives.
2019, Live Becomes Necessary - Today, making Live video has become a de rigueur practice, and traditional broadcast production teams are scrambling to catch up with the technology and equipment vital to creating the “Live” experience viewers want and need. These large corporate producers charge much but deliver little, and leave targeted audiences feeling left out of an event, conference, or concert.
And that’s where Showstream comes in!
Planning a live event? Contact Showstream for a comprehensive cost estimate on streaming broadcast video services.